About Jeff

Hi, I'm Jeff Southall, founder of Apexia Business Solutions LLC and a Certified QuickBooks Online Bookkeeper. While our firm is based in beautiful Naples, Florida, I partner with business owners all across the country thanks to modern cloud technology.

My journey to becoming a bookkeeper is different from most. For over 30 years, I was in your shoes—I owned and operated a construction company and, for nearly two decades, a custom print shop. I wasn't just managing the books; I was managing payroll, chasing invoices, and making the tough decisions every business owner faces. I've been using QuickBooks Online to navigate those challenges since 2002.

This hands-on experience is the heart of Apexia. I founded this firm because I have a genuine passion for helping fellow entrepreneurs succeed. I understand the weight of financial stress and the value of having clear, accurate numbers you can trust. It’s incredibly fulfilling for me to take the bookkeeping burden off your shoulders, allowing you to focus on the passion that drove you to start your business in the first place.

On a personal note, I was born and raised along the Chesapeake Bay in Virginia. My journey to Florida was a unique one—my family and I moved here aboard a tri-haul sailboat we built ourselves. As you can imagine, I have a deep love for the water and enjoy taking cruises with my wonderful wife whenever we can.

I look forward to learning about your business and helping you achieve your goals.